Anna Caig has over 17 years of strategic communications and PR experience, specialising in corporate reputation management, public sector comms leadership, crisis communications and strategic marketing campaigns. 

She is a freelance communications consultant and media trainer, as well as running a business training writers and other creative people to do their own branding and publicity.

Anna tutors on the MA Journalism course at The University of Sheffield and is a freelance journalist, book reviewer and podcaster. She is the former Head of Communications at Sheffield City Council and has led the reputation management, media relations and crisis comms strategy on many high risk and sensitive issues.

She has trained media spokespeople to deliver information in the most challenging and high pressure situations, as well as promote positive good news and build an audience.


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