Build an author brand, promote your books and find more readers - will run again in Sept/Oct 2020.
Updated: Jul 7
An online mega course for writers with Anna Caig - next running September/ October 2020
Writers write. That is what you do. But what happens when your creation is complete and you’re ready to share it with the world? How can you ensure it reaches as many potential readers as possible?
What is a personal brand? How can you build one and use it as the basis for a successful marketing strategy? Do you need your own website? How do you choose the right social media channels for you and what content should you be sharing? And how can you use time spent on promotion wisely - not create a ‘time suck’ that eats into precious writing hours?
This is a jam-packed full of learning four-week course, taught online, covering:
Creating an authentic personal brand as an author
Using this brand as the foundation of a successful marketing strategy
Navigating the minefield of digital and social media
Interview skills and how to use them.
Many writers see their work and the marketing of their work as two separate things, but Anna's approach - described by one writer as 'how to promote your books with heart and creativity' - explores how branding and marketing can work hand-in-hand with the inspiration behind the writing process.
This course is suitable for self, indie and traditionally published writers who want to grow their audience of readers - as well as unpublished writers who are starting to think about connecting with an audience.
Whether you’re a debut, or a seasoned pro who wants to give your book promotion a boost, roll up your sleeves and get involved!
How will the course work?
Live streamed webinars and Q&A for one hour a week for four weeks in small groups
Template brand guidelines and marketing strategy
An optional assignment to complete
An individual hour tutorial with Anna for assignment feedback and/or personalised support
Access to a small private community group for peer support, chat and advice - build your writing tribe!
Access to the webinar recordings for one month.
Early bird cost (booked before 31 August 2020 - open to Anna Caig Communications mailing list subscribers): £495
This course will next run in September/ October 2020
Anna has worked in communications for 17 years, specialising in media relations and strategic marketing campaigns. She began her training business to help writers to build their brand and reach more readers.
Anna now works with traditionally, indie and self-published writers, as well as helping creatives in any discipline. She tutors on the MA Journalism course at The University of Sheffield and has taught for organisations from The Society of Authors to Kurious Arts to the Stay-at Home! International Literature Festival.