Online interviews have become ‘the new normal’ during the Covid-19 pandemic and the need to communicate clearly and effectively is greater than ever.
This expert training has been devised to equip you with the skills to perform at your best. How to devise key messages, how to communicate them well, including a focus on the particular considerations of an online interview situation.
It’s not all about the traditional media these days, though. Good interview technique will also serve you well in a range of modern communications settings, from a guest slot on a podcast to a piece of short video content.
The content we cover:
How to plan and practice the perfect key messages - the single most important thing you can do to make the most of an interview situation
How to control an interview - yes, answer the questions put to you, but it is more important to steer the interview into the content you want to cover and ensure you convey your key messages
Practical techniques for dealing with difficult or challenging questions
Demystifying the media interview situation - understanding different types of media interviews and how they work, so you know what to expect and feel more relaxed in the interview setting
How to use good media interview technique in a range of modern communications settings, from a guest slot on a podcast to creating your own video content
How to shine in an online interview, including tips for spokespeople setting up their interview space working from home
Practice interviews with constructive feedback.
Your trainer
Anna Caig has over 17 years of strategic communications and PR experience, specialising in corporate reputation management, public sector comms leadership, crisis communications and strategic marketing campaigns.
She is a freelance communications consultant and media trainer, as well as running a business training writers and other creative people to do their own branding and publicity.
Anna tutors on the MA Journalism course at The University of Sheffield and is a freelance journalist, book reviewer and podcaster. She is the former Head of Communications at Sheffield City Council and has led the reputation management, media relations and crisis comms strategy on many high risk and sensitive issues.
She has trained media spokespeople to deliver information in the most challenging and high pressure situations, as well as promote positive good news and build an audience.
Tailored one-to-one media training for online interviews including a practice interview: £300 for 1.5 hours
Media training for online interviews, group training for up to six people including practice: £600 for 2 hours