I provide one-to-one support and coaching with:

  • Building an authentic personal brand

  • Marketing strategy, including setting objectives, identifying your audiences and key messages

  • Digital and social media

  • Media interview training

  • Content creation - for example video or effective emails

  • Any combination of the above, depending on what you need

  • Marketing and promotion focused on a specific event, for example a book launch or an exhibition.

I provide my one-to-one clients with resources to use in their own time and set 'homework' to those who want it.

Suzanne Snow, author and one-to-one client, says: "Over our four sessions, Anna has provided informative, relevant and expert content that I’ve found so helpful as I approach the publication of my first book. Anna delivers her sessions with great professionalism, warmth, enthusiasm and insight. I would recommend her services to anyone looking for communications and marketing content and advice."

Tailored one-to-one support: £100 for an hour or £300 for a series of four sessions, usually one a week for four weeks.


This expert training has been devised to equip you with the skills to perform at your best in an interview setting - how to devise key messages and how to communicate them well, including techniques for dealing with challenging interviews.

We also include a focus on the online interviews which have become ‘the new normal’ during the Covid-19 pandemic if required.

It’s not all about the traditional media these days, though. Good interview technique will also serve you well in a range of modern communications settings, from a guest slot on a podcast to a piece of short video content.

The content we cover:

  • How to plan and practice key messages - the single most important thing you can do to make the most of an interview situation

  • How to control an interview - yes, answer the questions put to you, but it is more important to steer the interview into the content you want to cover and ensure you convey your key messages

  • Practical techniques for dealing with difficult or challenging questions

  • Demystifying the media interview situation - understanding different types of media interviews and how they work, so you know what to expect and feel more relaxed in the interview setting

  • How to use good media interview technique in a range of modern communications settings, from a guest slot on a podcast to creating your own video content

  • How to shine in an online interview, including tips for spokespeople setting up their interview space working from home

  • Practice interviews with constructive feedback.

Your trainer

Anna Caig tutors on the MA Journalism course at The University of Sheffield and is the former Head of Communications at Sheffield City Council. She has led the reputation management, media relations and crisis comms strategy on many high risk and sensitive issues.

Anna has over 17 years of strategic communications and PR experience, specialising in corporate reputation management, public sector comms leadership, crisis communications and strategic marketing campaigns She is a freelance communications consultant and media trainer, as well as running a business training writers and other creative people to do their own branding and publicity.

She has trained media spokespeople to deliver information in the most challenging and high pressure situations, as well as to promote positive good news and build an audience.

Tailored one-to-one media training including a practice interview: £300 for 1.5 hours

Media training for up to six people including practice: £600 for 2 hours


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