ANNA CAIG COMMUNICATIONS
Branding, marketing, publicity and media training for writers and other creatives
Writers write. Painters paint. Sculptors sculpt. That is what you do. But what happens when your creation is complete and you’re ready to share it with the world? How can you ensure it reaches as many potential customers as possible?
What is a personal brand? How can you build one and use it to build a successful marketing strategy? Do you need your own website? How do you choose the right social media channels for you and what content should you be sharing?
Author Lucy Santos says: "Training with Anna is friendly, fun and (above all) incredibly useful."
The Society of Authors says: "Such a great session packed full of information." More testimonials.
Whether you need a one-off session of media training, an engaging public speaker or workshop, or the full branding and strategic marketing works, Anna Caig Communications will support you to find the sweet spot where your creativity and marketing meet.
We will help you spread the word about your work in a way that is authentic to why you create it in the first place.
I've worked in communications for many years but am also a fiction writer, so I know how daunting it feels to connect with readers when I've poured my heart and soul into something.
Many creative people see their work and the marketing of their work as two separate things, but I love exploring how understanding your personal brand can support the creative process. Getting to the heart of why you create is a great way to start an effective marketing strategy.
Get in touch to discuss training for yourself or a group you're part of. I can't wait to help you share your work with an audience who will love it.
Supporting creative people to build their brand and reach more customers
Anna Caig works with The Society of Authors, Jericho Writers,The Literary Consultancy, Tŷ Newydd Writing Centre and The Romantic Novelists' Association, as well as one-to-one with many writers. She has worked in communications for 19 years, specialising in media relations and strategic marketing campaigns, and is an experienced and engaging public speaker.
Anna also writes historical crime fiction and her debut novel was shortlisted for the CWA Debut Dagger prize. She reviews books for The Sheffield Telegraph and on her blog.
The former Head of Communications at Sheffield City Council and tutor on The University of Sheffield MA Journalism course, Anna began her training business to support writers to build their brand and reach more readers. She now works with traditionally, indie and self-published writers, as well as helping creatives in any discipline find a wider audience.
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HOW CAN I ACCESS TRAINING?
Anna Caig Communications offers training workshops and courses to groups, one-to-one, and online
TRAINING WORKSHOPS AND COURSES
**All training can be delivered over Skype or Zoom to individuals or groups**
Training can be delivered as one-off workshops or a longer course.
Anna runs workshops for individuals and groups in the Sheffield, Manchester and Derbyshire areas, but can also travel further afield.
She delivers courses in branding, marketing and media training for creative people, and can collaborate with other trainers on courses with a broader remit.
ONE-TO-ONE COACHING AND SUPPORT
Anna offers Skype or Zoom one-to-one sessions to writers and other creatives in how to build your brand, put together a marketing strategy and manage your digital and social media - everything you need to reach a wider audience.